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Layout & Print Advertising

Layout & Print Advertising

Advertising that uses tangible printed materials reaches many people with print media. There is a stronger emotional connection between print advertising and readers than internet advertising. In contrast to other media, it allows readers to contemplate your product and message more deeply. With print advertising, prospects have an opportunity to interact with your business message on a more tactile level. Digital content is quickly scanned, while paper-based reading is deliberate and slower, leading to better comprehension and memory.

Studies show almost 80% of customers would reply to direct mail advertisements, compared to less than 50% who will respond to email advertisements.

Whether it is banners, business cards, newspaper/magazine advertising, or brochures, print media prompts consumer action, resulting in much better conversion rates.

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